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Time to rethink DTC ads

QUICK READ: In the past, DTC ads were meant to drive new Rx’s but today the path between awareness and action has become more difficult.DTC needs to be implemented by the unique characteristics of...

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Emerging trends killing DTC marketing

QUICK READ: More people are managing their own health because our healthcare system is not focused on people.Wellness is becoming more important.Big companies will continue to invest in healthcare...

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Prescription drug marketing misconceptions

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in...

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Drugs with big ad budgets and misinformation

What happened to journalists that actually think? The latest is “fewer than one-third of the most common drugs featured in direct-to-consumer television advertising were rated as having high...

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DTC marketing fatigue is real

In a recent issue of JAMA Network Open, Aaron Kesselheim and colleagues published the results of a study showing that some of the most heavily advertised drugs are essentially no better at treating...

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Debating the Role of Pharmaceutical Advertising: Should Pharma Companies Be...

Whether pharmaceutical companies should be banned from advertising is complex and debated. There are arguments on both sides, and it ultimately depends on one’s perspective and the specific regulations...

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The Effect of Prescription Drug Advertising

Direct-to-consumer (DTC) prescription drug advertising is a controversial topic. Some people believe it helps patients become more informed about their treatment options, while others believe it leads...

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The Silent Pharma Revolution: What If Drug Advertising Were Banned?

Imagine a world where pharma companies couldn’t advertise their drugs directly to consumers. Many believe it would lead to lower prices on prescription drugs, but it would likely do more harm than...

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Are DTC ads still effective?

In the evolving healthcare landscape, pharma advertising has become a staple across various media platforms, aiming to educate and inform the public about new treatments and medications. Yet, there’s a...

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FDA: Safety language needs to be easy to understand

Prescription drug advertising has increased year after year, but are THE ads really effective? The FDA is requiring a statutory requirement that in human prescription drug advertisements presented...

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